Client: www.lookster.net.

Clients Brief: The client required a redesign of their web directory logo with a fresh cartoony feel.

The final logo design is shown above.

The images below show how several vastly different logo ideas were explored on the way, including making cartoon characters made from the letters and other ways of incorporating characters into the logo. The client liked the cartoon dog (Bottom right) but felt that it would make the overall design too large. In the end the lettering and the eyes were kept but the dog was removed.