Brief:
Our target audience is kids.
Packaging size: 125ml and 200 ml.Tetra pack.
The variants: Apple,Mango,Cocktail,Guava,Orange.
The concept:Luna park scene -people and the traditional games(as a background) and kids having fun in the luna park.
Timeframe:10 days. Artwork elements:Almost the same background to be used for all the variants, kids will be shown in all the variants
Approach:
The first stage was to create a grid to work within in order to maintain consistency of sizing over the different versions. This also helped with placement as the repeating elements needed to be placed accurately for printing. Then, I sketched up a a rough layout which formed the template for the final versions which were created in Illustrator. The fruit was created separately using a combination of Flash's trace bitmap feature and Illustrator to create the realistic look while maintaining the scaleability of vector images.
Rough Designs :
The rough development layout sketch and enlarged detail of the characters.
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Clients Comments
| ..The artwork is perfect. No need for any amendments!...Thank you for your hard work and dedication to this project.
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H Quaissi |
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