Brief:
As part of their company branding strategy, the coffee company
Senor Javas required a series of coffee labels for their different blends.
Approach:
Cartoon
characters have become a staple of branding. A great character can help
tell a brand's story, sparking interest and long-term loyalty. But how
to bring that character to life?
A good
character should have human traits, this gives the brand much more appeal.
Senor Java the donkey has an irreverant attitude that reinforces the message
that Senor Java's is "The coffee with a kick".
Rough Designs :
Some of the development sketches.
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Clients Comments
OUTSTANDING! KICK ASS! and YOU HAVE BLOWN ME AWAY! You got it!!!! I Love it!! Andy, you rock. I knew after I spoke with you and my wife looked at your site, that you would be the one. Just to let know, before we hooked up, I have had 4 cartoonist working on the Donkey design (cost me a few dollars!), But You are the One I am going with. The others just were so off it was enough to make you cry. You understood from the beginning what I wanted, where I was looking to go and you have the sense of humor the others lack. If you ever need a referral for another or potential client, Please have them call me or email me. Enough of blowing wind up your dress, I don't want you to get to big of a head, its now its time for both of us to tork it up!... I got so excited looking at the design...Again thanks, you put a huge smile on my face.
My Best Regards,
R Lewin |
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